Selfridges Celebrates Shakespeare 400th Anniversary with the Most Creative Campaign Yet

 To honour Shakespeare’s 400th anniversary, Selfridges has made its biggest and most creative campaign yet … They are opening a temporary in-store theatre and a series of collaborations with designers, musicians and drama groups.

The campaign, created in-house, also sees Selfridges collaborating with the Royal Academy of Dramatic Art (Rada) and The Faction theatre company. Shoppers will be able to watch a play being rehearsed and musicians playing in the store throughout the event.

The window displays will include one-offs from Christopher Kane, Alexander McQueen, Maison Margiela, Marques’ Almeida, Dries Van Noten, Erdem, Craig Green, Givenchy, JW Anderson, Gareth Pugh, Rick Owens, and others.

The windows will launch in two phases (Act I and Act II) with the first inspired by Bard’s romances and comedies and the second by the tragedies.

The campaign started from 4th of July but will stay until 24th of  September. It will be the longest-running creative project yet for the Selfridges… I just can’t wait to see it when I’m back in London.

One of the brands collaborating with Selfridges for their campaign is Olympia Le-Tan. She has turned to the great bard’s most famous works to inspire a capsule limited edition bags that are exclusively sold at Selfridges during that period.

 

My favorite Shakespeare play of All Time is Othello!! Othello to me is what Romeo and Juliette is for others!…. Who doesn’t want to be loved the way Othello loved Desdemona?…. Anyways I just couldnt help my self … got the full Shakespeare collection!!! …

Advertisements

Mr. Selfridge

 My hubby and I started watching Mr. Selfridge and although it’s not as good as Downton Abbey it is still fun to watch and I highly recommend it!!!

The series is about Harry Selfridge, the American entrepreneur who had created London’s famous department store. He is known to have revolutionized shopping by simply making it fun!!! Sure, people always shopped, but it was more of a chore before Selfridge redefined the experience in 1909….

 Assistants working at Selfridges were encouraged to help customers rather than patronize them….He was actually the one who invented the phrase ‘the customer is always right’ !!!

Selfridges was the the1st place that had restaurants and hairdressing salon in-store and the 1st place that had lighting in shop windows that were lit at night.

Before Selfridge, cosmetics and toiletries had been hidden discreetly away at the back of the shop, considered too racy and taboo to be on display. He decided to move them to the front entrance of Selfridge’s so that people entering were assailed by a cloud of sweet scents…..He was revolutionary and full of great ideas.

I won’t say anymore although I am really tempted …. but I wouldn’t want to spoil it for my brother A 😉