Selfridges Celebrates Shakespeare 400th Anniversary with the Most Creative Campaign Yet

 To honour Shakespeare’s 400th anniversary, Selfridges has made its biggest and most creative campaign yet … They are opening a temporary in-store theatre and a series of collaborations with designers, musicians and drama groups.

The campaign, created in-house, also sees Selfridges collaborating with the Royal Academy of Dramatic Art (Rada) and The Faction theatre company. Shoppers will be able to watch a play being rehearsed and musicians playing in the store throughout the event.

The window displays will include one-offs from Christopher Kane, Alexander McQueen, Maison Margiela, Marques’ Almeida, Dries Van Noten, Erdem, Craig Green, Givenchy, JW Anderson, Gareth Pugh, Rick Owens, and others.

The windows will launch in two phases (Act I and Act II) with the first inspired by Bard’s romances and comedies and the second by the tragedies.

The campaign started from 4th of July but will stay until 24th of  September. It will be the longest-running creative project yet for the Selfridges… I just can’t wait to see it when I’m back in London.

One of the brands collaborating with Selfridges for their campaign is Olympia Le-Tan. She has turned to the great bard’s most famous works to inspire a capsule limited edition bags that are exclusively sold at Selfridges during that period.

 

My favorite Shakespeare play of All Time is Othello!! Othello to me is what Romeo and Juliette is for others!…. Who doesn’t want to be loved the way Othello loved Desdemona?…. Anyways I just couldnt help my self … got the full Shakespeare collection!!! …

Book Of The Week: by Olympia Le Tan

They say you shouldn’t judge a book by it’s cover…ah well I guess in this case we just have to!

OK “technically” they aren’t books… but I just couldn’t resist today! I mean look at them! They are so chic and fun ….These Olympia Le-Tan clutches are so in right now!….They are the perfect accessory for any outfit and a must have for a book lover’s wardrobe.  😉

You could get yours via  NET-A-PORTER.COM if you’re lucky!!!