To honour Shakespeare’s 400th anniversary, Selfridges has made its biggest and most creative campaign yet … They are opening a temporary in-store theatre and a series of collaborations with designers, musicians and drama groups.
The campaign, created in-house, also sees Selfridges collaborating with the Royal Academy of Dramatic Art (Rada) and The Faction theatre company. Shoppers will be able to watch a play being rehearsed and musicians playing in the store throughout the event.
The window displays will include one-offs from Christopher Kane, Alexander McQueen, Maison Margiela, Marques’ Almeida, Dries Van Noten, Erdem, Craig Green, Givenchy, JW Anderson, Gareth Pugh, Rick Owens, and others.
The windows will launch in two phases (Act I and Act II) with the first inspired by Bard’s romances and comedies and the second by the tragedies.
The campaign started from 4th of July but will stay until 24th of September. It will be the longest-running creative project yet for the Selfridges… I just can’t wait to see it when I’m back in London.
One of the brands collaborating with Selfridges for their campaign is Olympia Le-Tan. She has turned to the great bard’s most famous works to inspire a capsule limited edition bags that are exclusively sold at Selfridges during that period.
My favorite Shakespeare play of All Time is Othello!! Othello to me is what Romeo and Juliette is for others!…. Who doesn’t want to be loved the way Othello loved Desdemona?…. Anyways as I was writing this post I ordered The Othello bag even though I already got the Midsummer Nights Dream! Because … well, why not!